I have heard that All-Under-Heaven is secretly courting Yan, openly courting Wei, linking with Chu, cementing ties with Qi, and drawing in Han to form the Vertical Alliance, with the intent of turning westward to challenge mighty Qin. I cannot help but laugh at this. There are three paths to ruin in the world, and the allied states have taken every one of them. As the saying goes: "Those who attack order with disorder perish; those who attack righteousness with depravity perish; those who attack the compliant with the rebellious perish."
Today, the treasuries of the allied states are not full, their granaries stand empty. They conscript all their people and muster armies numbering in the millions, yet among those who bow their heads and wear feathered caps as generals, not even a thousand are truly resolved to die in the front lines -- they merely talk of dying. With bare blades before them and executioners' axes behind them, they still turn and flee, unable to face death. It is not that their soldiers and people cannot die; it is that their rulers cannot inspire them to do so. They promise rewards but do not deliver; they threaten punishments but do not carry them out. When rewards and punishments lack credibility, soldiers and people will not fight to the death.
Now Qin issues orders and enforces rewards and punishments: the meritorious and the unmeritorious are treated accordingly. Its people, brought forth from their parents' bosoms, have never in their lives even seen an enemy. Yet when they hear of battle, they stamp their feet, bare their arms, charge into naked blades and tread upon burning coals -- all resolved to die in the front lines. Choosing certain death over choosing life: the difference could not be greater, yet the people embrace it, because they prize the honor of fighting to the death. One man resolved to die can stand against ten; ten against a hundred; a hundred against a thousand; a thousand against ten thousand; and ten thousand can conquer All-Under-Heaven.
Today, Qin's territory, trimming the long sides to fill the short, measures several thousand li on each side, with renowned armies numbering in the millions. Qin's system of orders, rewards, and punishments, and the advantages of its terrain -- nothing under Heaven compares. With these, to contend against All-Under-Heaven: All-Under-Heaven is not enough to annex and possess. Thus Qin has never fought without conquering, never attacked without taking, never faced an enemy without breaking them, opening up thousands of li of territory. These are great achievements indeed.
And yet the armor and weapons are worn out, the soldiers and people are exhausted, the stores are depleted, the fields lie fallow, the granaries stand empty, the neighboring lords do not submit, and the name of hegemon-king remains unachieved. There is no other reason for this: Qin's counselors have none of them given their full loyalty.